Making Money

The surest way to make money is to create things that people want and are willing to pay for.

  • Step 1: Create things. A lot of things. Get good at creating. The first thing you create may not be what people want, and so you need to get comfortable with starting over.
  • Step 2: Share those things with the world and observe. What do people want? What are they willing to pay for?
  • Step 3: Get better at creating those things that people want and are willing to pay for. If you can, make them better (more valuable to people).

The difference between your cost of creating things that people want and the price they are paying you to do it is your profit.

Create things. Share and observe what people want. Improve and make those things more valuable to people. Repeat as necessary.

By Brian

I’m Brian Gachichio. I advise and consult on strategy design and execution, performance measurement in organizations, and business process management.

My goal is to provide the innovative thinking that leads to high-impact solutions to business problems and help produce above-average results.